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The History of Brian’s Custom Pro Shop – From Goalie Pads to Skate Specialists!​

In the 1970’s, Sonny Stomp opened Brian’s Custom Pro Shop as a general sporting goods store in Kingsville, Ontario. In 1979, Brian Heaton joined up with Sonny and began manufacturing Brian’s goalie equipment. Heaton’s designs were built and sold out of the Kingsville shop. Ten years later, Joe Frei Sr. took ownership of the retail end of the business.

Soon, the business moved to a larger location in Kingsville and expanded to a second location in Windsor, Ontario during the spring of 1993. After years as a general sporting goods outlet, hockey and figure skating became the primary focus and to this day we are specialists in these sports. 2012 saw the passing of the torch from Joe Frei Sr. to his son Joe Jr. who is now the owner and proprietor. Joe Jr. took “Brian’s Custom Pro Shop” and joined the “Source For Sports” family of retailers in 2018.

At Brian’s Source For Sports, our expertise lies in customized and comprehensive fitting of skates and protective gear.

The difference at Brian’s Source For Sports begins with “Junior’s” vast knowledge of skate fitting and continues throughout with his unrelenting attention to detail.

His superior skills and understanding has taken him throughout North America and Europe. A sampling of his resume includes:

  • Torino Winter Olympics 2006
  • Vancouver Winter Olympics 2010
  • IIHF World Championships of Hockey 2010
  • IIHF World Championships of Hockey 2011

Figure skaters like Shizuka Arakawa and Todd Eldredge among others have come to rely on and trust his expertise.

NHL’s like Chris Pronger, Dany Heatley, Jaromir Jagr and dozens more have placed their confidence in Junior’s service.

This kind of expertise and service is instilled in every team member at Brian’s SFS. We are committed to every skater – regardless of skill level or budget. Our priority above all is that every skater receives Pro treatment so that they can achieve every success on the ice.


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